Following the launch of its first scripted series, The Royals, E! has greenlighted drama pilot The Arrangement, from writer Jonathan Abrahams (Mad Men), All3Media and Universal Cable Prods.
It’s been almost two years since E! ordered its first two scripted pilots, dramas The Royals and Songbyrd. Of them, the Hamlet and British royalty-flavored The Royals went to series. The network put a pause on its scripted orders to see how its maiden series does. Showing confidence in the soapy drama, E! renewed The Royals ahead of its March premiere. And encouraged by The Royals‘ L3 and social media performance, the network is now proceeding with its third drama pilot order to The Arrangement.
Like The Royals, The Arrangement too combines fairytale and twisty elements. Described as a Cinderella story for modern times set in Hollywood, the drama follows Megan Morrison, a beautiful young actress who auditions for the female lead in a summer blockbuster playing opposite Kyle West, the hottest actor of the moment. After an amazing audition segues into a dream-like first date, Megan’s Cinderella story takes a turn to the bizarre when she is presented with a contract that details an entire relationship with Kyle. Megan must weigh her options and the benefits and consequences to her career and her life overall… and decide whether or not she will accept “the arrangement.”
Abrahams is executive producing the pilot with Jimmy Fox of Objective Productions USA, an All3Media company, who originally developed the project and sold the pitch to E!. Stephen Lambert and Eli Holzman of All3Media America will also serve as executive producers for Universal Cable Productions.
“Jonathan has written a terrific script that juxtaposes a very public Hollywood romance with darker, more nefarious elements” said Kevin Plunkett, SVP Scripted Programming, E! “The Arrangement is the perfect follow-up to the success of The Royals, taking the E! brand further into the scripted space with young skewing, escapist stories.”
According to E!, The Royals is currently the highest-rated new original scripted series this year across all key demos in ad supported cable (excluding spinoffs, like Better Call Saul). Over the last three episodes, The Royals garnered over 1MM A18-49 L3, which is 3% above the season average. Additionally, The Royals has consistently been the only new show other than Better Call Saul to be in top 25 most social cable shows each week, hitting #7 in all of cable last week.
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