Singing and surviving – that was most of primetime last night and a lot of it was produced by Mark Burnett. On Survivor (2.3/8) they were determined to, as last night’s episode was entitled, “keep it real” and they did, in more ways than one. There, of course, was an elimination on the eighth episode of the 30th season of the series, but there was an addition of sorts. The 8 PM slotted reality show bopped up 5% among adults 18-49 from its April 1 airing and drew in 9.5 million viewers, which was even with last week.
That meant that not only did Survivor once again beat out Fox’s hurting 2-hour American Idol (1.4/5), which got a 1.3/5 in the 8 PM slot, but also the Burnett produced show took out the new kid on the block, also produced by Burnett. Last night’s Survivor topped a special Wednesday edition of The Voice (2.1/7) in the hour to be both the highest rated show of the night and the second most watched. Both those victories were tight with a 9% demo difference between the two and The Voice getting an audience of 9.54 million. And of course, we could see adjustments that could shift things around later, for both The Voice and Idol.
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As things look right now, the added competition really hit Idol hard. Compared to last week, the Fox show fell 22% in the demo with the packed unscripted field. Which makes last night’s 1.4 rating an all-time low for the series in early numbers. The previous low was a 1.5 on May 1 last year.
While up 133% from what The Mysteries of Laura delivered for NBC on April 1, the other Burnett show was down 28% from its April 6 show and down 22% from its April 7 broadcast. Still, The Voice did inject some demo juice into lead-out Law & Order: SVU (1.8/5). The Dick Wolf produced series was up 20% from last week. Chicago P.D. (1.5/5) closed the night for NBC with a 6% rise over its April 1 show.
With a 1.9/6 rating and 9.24 million total viewers, CBS won the night in both the key demo and overall audience, though NBC was close behind with the 18-49s with a 1.8/6 result. The post-Survivor part of CBS’ night saw Criminal Minds (2.0/6) dip 5% and newbie CSI: Cyber (1.4/5) even from their last originals of March 25. With an audience of 10.08 million, Criminal Minds was the most watched show of Wednesday’s primetime.
Over on the totally scripted ABC, black-ish (1.9/6) came down after last week’s double-digit ratings rise. The freshman comedy tumbled 21% among the 18-49s to hit a low in preliminary numbers. Unlike it April 1 show, black-ish had a Modern Family repeat as its lead-in last night. The night started for ABC with The Middle (1.8/7) even with last week and The Goldbergs (1.9/6) slipping 5%. It ended with Nashville (1.1/4) stumbling 15% from its April 1 show to a series low in fast nationals.
The CW was all encores on Wednesday.
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