The man behind such shows as No Kitchen Required and Beat The House is set to run unscripted at Spike TV. Chachi Senior has been named SVP Original Series at the cable net, having run Shine Group’s Ardaban since its 2012 launch. He will oversee Spike’s nonscripted development team, reporting to EVP Original Series Sharon Levy. “Chachi is a respected veteran in this industry, with a proven track record of leading talented teams to success,” Levy said in announcing the hire. “He joins Spike at an exciting time as the network continues to attract a gender-balanced audience with hit nonscripted series.”
As CEO of format company Ardaban, whose development is produced with Shine America and distributed globally via Shine International, Senior led bicoastal teams dedicated to creating and developing new formats for the U.S. and overseas. He launched such formats as Chopped, Momentum and Winsanity along with exec producing No Kitchen Required and Beat The House. He also won a pair of New York Emmy Awards for the 2009 digital series Book Obsessed, which he directed and executive produced.
Before launching Ardaban, Senior was Co-president of IAC’s Notional, where he spearheaded the creation, sale and content production of numerous formats for global distribution, and spent three years at City Lights Media before that. “As the ever-evolving cable TV network landscape jockeys its way into the future, Spike is perfectly positioned to provide the winning vantage point for viewers,” Senior said.
Spike just saw its best-ever series launch with the LL Cool J-hosted Lip Sync Battle, which pulled 3.2 million viewers in Live+3.