Four new execs have joined Sesame Workshop as part of CEO Jeffrey Dunn’s global strategic reorganization of the nonprofit that produces PBS’ Sesame Street. Dunn’s recruits include a pair of execs from his previous home Nickelodeon, Steve Youngwood and Brown Johnson. Youngwood has been named chief operating officer, and Johnson joins as EVP and creative director. Shifting from EVP and chief marketing officer for the Workshop, Sherrie Westin is the new executive vice president of global impact and philanthropy. Joseph Salvo is joining as EVP and general counsel.
The new structure is organized around business units and geography. Youngwood will run the Media and Education unit, which includes all the Workshop’s global commercial endeavors. He previously was EVP and general manager of Nickelodeon’s digital media and entertainment division. Johnson will be responsible for domestic TV content development and production as well as creative services. Johnson nurtured Nickelodeon’s entry into the preschool market through Dora the Explorer, Blue’s Clues and other shows.
Westin will coordinate global community engagement and philanthropic development. Westin previously was as EVP and chief marketing officer of Sesame Workshop. Westin came to the Workshop from ABC, where she served as EVP network communications. Salvo will oversee all the Workshop’s legal work, business affairs and government relations. He has been general counsel of HiT Entertainment, a company that also appears on Dunn’s resume. HiT is now a division of Mattel, where Salvo also handled legal work for the toymaker’s content creation, consumer products licensing, publishing and other businesses.