Lifetime Sets Romance-Fiction Digital Franchise ‘Fall Into Me’

Lifetime is making its first foray into original scripted digital content with romantic fantasy drama franchise Fall Into Me (working title), scheduled to launch this year.

It will consist of eight series of romantic drama stories for today’s modern and tech-savvy woman, said Rob Sharenow, EVP and General Manager of Lifetime. The eight six-minute webisodes will take viewers on journeys full of passion and excitement that can be discreetly enjoyed on phones and tablets, according to Lifetime. The episodes will be told from a woman’s point of view, in close-camera form, drawing the viewer deeper into the intimacy and romance of each story.

The concept comes from Guy Shalem (Lovespring International, Betty White’s Off Their Rockers), who will lead a team of creative storytellers for each series on the platform. Propagate Content is producing, with Shalem, Howard T. Owens and David McKillip exec producing.

“The romance-fiction world is increasingly going digital,” said Sharenow. “By introducing Fall Into Me, we are giving the genre’s loyal community of fans a fresh take on short stories of passion and seduction they can watch at their leisure or on the go and share among their social circles within the digital space.”