UPDATED, 8:08 PM: Here is our first look at the official key art for USA’s Mr. Robot, which doesn’t figure to inspire the level of indignation that the “F Series” might. Scroll down farther for that.
PREVIOUSLY 6:48 PM: If there are small children in the room, now’s the time to shield their eyes, or your screen. USA has unveiled new key art to promote Mr. Robot, its hacker drama that premieres June 24. As you can see, the “F Series” ain’t gonna sit well with everyone. The summer entry features Rami Malek as Elliot, a young programmer who suffers from a debilitating anti-social disorder and decides that he can only connect to people by hacking them. Christian Slater also stars. The provocative new art strategically places his hoodied image in front of a four-letter puzzle we all can solve but also recognize as one of George Carlin’s seven words you can never say on television.
Destined to spark outrage among some on the Interwebs — and perhaps inspire a hashtag contest — the campaign is likely to draw attention to the series written and executive produced by Sam Esmail. In it, Elliot finds himself at the intersection of the cybersecurity firm where he works and the underworld organizations that are recruiting him to bring down corporate America. Slater plays Mr. Robot, a mysterious anarchist who recruits Elliot. Anonymous Content’s Steve Golin and Chad Hamilton also executive produce.Check out a couple other samples of the campaign below, and let us know what you think.