The Golden Trailer Awards nominations were announced for their 16th annual edition today with Universal leading all studios with 44 nominations for its marketing campaigns on such films as Furious 7, Jurassic World, Minions, Unbroken and Ted 2 as well as its Focus Feature fare. The Golden Trailers laud the year’s most outstanding achievements in motion picture and television marketing. It has emerged as one of the most anticipated and recognized events acknowledging the work of film marketers and companies that create movie trailers, commercials and posters worldwide. Evelyn Watters, Golden Trailer Awards Executive Director, announced the 2015 nominees along with the show’s executive producer Monica Brady. The ceremony will take place on Wednesday, May 6th at the Saban Theater in Beverly Hills.
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Fox, including its Fox network Group and Fox Searchlight division, followed Universal in second in number of noms with 41 for its campaigns on Birdman, Kingsman: The Secret Service, Gone Girl, and Wild, among other titles. Lionsgate and Warner Bros. tied with 36 noms a piece. Lionsgate garnered nods for their work on films such as The Hunger Games: Mockingjay Part 1, The Divergent Series: Insurgent, and The Expendables 3, as well as others. Warner Bros. tally includes nominees from subsidiary New Line Cinema, and includes recognition for work on films ranging from Mad Max: Fury Road and Tammy to American Sniper and The Hobbit: The Battle of the Five Armies. Disney rounded out the top 5 with 20 nominations for films including Big Hero 6, Ant Man, Avengers: Age of Ultron, Guardians of the Galaxy, and Tomorrowland, among others.
On the agency side, Ignition Creative worked on 44 of this year’s nominees (12 Trailers and TV Spots and 32 Print nominees). Other creative agencies leading this year’s pack included AV Squad with 26 nominations, Trailer Park earned 25 nominations, Buddha Jones earned 17 noms, and Zealot generated 14 nods this year.
The Golden Trailer Awards are presented to nominees in 82 diverse categories including Best Summer Blockbuster Trailer Award, Trashiest Trailer, Most Romantic Trailer, Best of Show, and the most popular award of the night: the Golden Fleece Award, bestowed on the best trailer for the film where the marketing was considered better than the film itself. There are six new categories this year, including: Best Teaser, Best Original Score TV Spot, Best Billboard, Best Fantasy/Adventure Poster, Best Trailer for a TV Series/Mini-series, and Best Fantasy Adventure TV Spot. Nineteen of the top honors are presented “live” on stage.
Nominees are listed in Alphabetical Order by Entry Title.
Legend: Film Title, Studio, Trailer House or Creative Vendor
AWARDS PRESENTED DURING THE LIVE STAGE SHOW INCLUDE:
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