Here’s the agreement that CBS chief Les Moonves said last month was close at hand: The broadcaster and CBS Affiliate Board say today that they’ve reached terms that will enable CBS All Access — CBS’ $5.99 a month streaming service — to offer local stations’ live broadcasts in their markets.
CBS has specific carriage deals with 12 affiliate groups, and plans to offer their transmissions beginning this month. That will add major markets including Atlanta, Phoenix, Orlando, Cleveland, Columbus, St. Louis, Charlotte, Hartford, Kansas City and Las Vegas. Up to now, the online service only offered live broadcasts for the stations that CBS owns. CBS stations and affiliates still can’t stream NFL games, per the network’s agreement with the football league.
CBS didn’t disclose specific deal terms, but says that affiliates will share some of the revenues from CBS All Access. In addition, Nielsen ratings from the live streams will be applied to the station’s tally. The service – including the geo-targeting needed to determine which station’s programming will be streamed to a mobile device — is powered by Syncbak, in which CBS has a minority investment.
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“Adding CBS affiliates to the mix will give viewers the opportunity to watch more CBS programming whenever they want on whichever device they choose,” Moonves says. “We look forward to adding more affiliate partners to build CBS All Access nationwide.”
Affiliate groups that have signed up for CBS All Access include Dispatch, Graham Media, Gray, Hearst, Lilly Broadcasting, Meredith, Morgan Murphy, Morris Network, Neuhoff Media, Nexstar, Raycom and Withers.
“We see it as an opportunity to expand our reach to consumers by delivering our stations anywhere and anytime our viewers want to watch,” says Dispatch CEO Michael Fiorile, who chairs the CBS Affiliates Board.
In markets with affiliates that don’t yet have a streaming deal, CBS All Access offers subscribers about 7,000 TV show episodes on demand. They include current season shows from 16 primetime series, as well as others from the library.
Subscribers can watch CBS All Access on iOS and Android-powered devices, Roku, and online at CBS.com. The company vows to add other devices “in the coming months.”
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