GRB Entertainment is bringing Camp Takota to Mip-TV, where it will be available to international buyers for the first time outside digital transactional. YouTube personalities Grace Helbig, Hannah Hart and Mamrie Hart star in the comedy, which Netflix picked up in November. It centers on a woman whose life is in shambles and ends up taking a job as a counselor at her old summer camp. There, she reunites with two estranged friends who never left. When the camp is put in jeopardy, they band together to save it. Michael Goldfine is producer. Chris and Nick Riedell directed.
GRB President and CEO Gary R. Benz says the company has been planning its move into the digital-influencer film world for some time. GRB recently produced Bad Night, also directed by the Riedells and starring Lauren Luthringshausen, Jenn McAllister, June Diane Raphael, Casey Wilson, Julianna Guill and Adam Pally.
Camp Takota had a strong run with digital subscribers. Helbig, author of Grace’s Guide, host of E’s The Grace Helbig Show and creator of Streamy Award-winning web series DailyGrace, has more than 2.1M YouTube subscribers. Hart is best known for her long-running My Drunk Kitchen, part of her MyHarto YouTube channel that has 1.8M subscribers. Hart has nearly 1M YouTube subs on her channel, You Deserve A Drink, and recently hosted travel show HeyUSA with Helbig for Conde Nast Entertainment’s The Scene.