UPDATED, Friday, 9:18 AM PT: Grosses are rolling in after Disney/Marvel’s Avengers: Age of Ultron opened yesterday in an additional 15 markets to bring its estimated two-day tally to $44.8M. It continues to sit at No. 1 in all markets — 26 in total — and continues to bust records. Three more markets will open today which will make up about 55% of its total international release before next weekend. Avengers: Age of Ultron opens Stateside with a preview on Thursday, April 30 before going wide on May 1. In the States as of today, it is tracking between the first Avengers which opened to $207.4M and Iron Man 3 which opened to $174.1M.
In the UK, Ultron opened 54% above Iron Man 3 and 40% above the first Avengers, which bowed in 2012. It scored the No. 1 Thursday for IMAX and grabbed an 84% marketshare overall. In Korea, it had the No. 1 industry admissions opening day ever, catapulting over the first Avengers by 173%; it’s also 54% above 2013’s Iron Man 3 and has a total share of 96% — huge for this market.
Down Under, Marvel and Disney experienced their best opening day ever with Ultron, only behind the first Avengers. It opened 54% above Iron Man 3 with a 79% market share in Australia.
Germany also opened to No. 1, marking the best opening day ever for a Marvel movie; it logged in 42% above the first Avengers for a 75% share.
And lastly, Russia was 65% above the first film and had a whopping 91% of the market there. In 2012, The Avengers opened to $185M overseas in a bigger percentage of the offshore marketplace than Ultron. However, that did not include Russia. This time it does and Russian audiences came out in droves. It was the No. 2 opening day ever for a Marvel movie, only behind Iron Man 3.
PREVIOUSLY: Thursday, 10:12 AM PT: The first international numbers are in for Disney/Marvel’s Avengers: Age Of Ultron from the 11 offshore markets that opened on Wednesday. The superhero mash-up was No. 1 in each of its debuts, grossing an estimated $9.5M. France saw its top opening of 2015 with $2.7M, 13% ahead of the 2012 original Avengers and 5% above Iron Man 3, both of which opened on a holiday Wednesday. Ultron scored the best opening day of all time in a pair of Asian territories: The Philippines was worth $1.6M; 29% bigger than Avengers and 16% over Iron Man 3, and Indonesia scored a $900K start, 99% better than Avengers and outpacing Iron Man 3 by 54%.
With $1.5M, Taiwan nabbed the No. 2 industry opening day and No. 1 Marvel opening day, bettering Avengers by 32% and Iron Man 3 by 18%. In Italy, the Joss Whedon-helmed pic grabbed $1.1M and 71% of the market, opening more than 3x bigger than Guardians Of The Galaxy and Captain America: The Winter Soldier and double the opening of Thor: The Dark World; all of those films also started on a Wednesday.
Other markets accounted for $1.7M, including a 52% increase over Avengers and Iron Man 3 in the Netherlands and a 25% jump on Iron Man 3 in Sweden (Avengers opened there on a Friday).
The Avengers opened to $185M three years ago in a bigger share of the marketplace. Predictions on Ultron place it at anywhere from a conservative $160M on the low end to $200M-plus on the high end. Wednesday’s opening numbers bode well considering recent global currency fluctuations against the greenback.
Ultron continues rolling out internationally this weekend ahead of its May 1 domestic bow. By the end of the frame, it will be open in 55% of the overseas marketplace. Kick-offs today are in Korea, the UK, Brazil, Australia, Russia, Germany and Argentina.
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