NBC is looking to further blur the linear-digital divide by releasing all 13 episodes of its new David Duchovny series Aquarius on NBC.com and the NBC app after the show’s two-hour linear network premiere on May 28. The entire series also will be offered to all other VOD platforms at that time.
“With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before,” NBC Chairman Bob Greenblatt said. “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen.”
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Under the agreement, the Charles Manson drama, from Marty Adelstein and ITV Studios’ joint venture Tomorrow Studios, will be available to only a handful of advertising partners so the linear broadcast on NBC will mirror the commercial load on the VOD platforms. This will result in limited interruption — both on-air and off — giving viewers and advertising partners an enhanced and innovative experience.
The full 13 episodes will remain up on the various digital platforms for a four-week period, while each new one-hour episode will continue to premiere, as planned, each week in the 9 p.m. Thursday time slot on NBC.
Another NBCUniversal network, USA, also is testing a new model blending digital and linear distribution with the second season of comedy Playing House. Its episodes will be made available on VOD platforms first before making their linear debut.
Aquarius is described as a sprawling work of historical fiction that begins two years before the 1969 Tate-LaBianca murders. Writer John McNamara serves as executive producer with Marty Adelstein, Duchovny, Becky Clements and Melanie Greene.
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