UPDATE, 1:48 PM, Midday Industry Estimates: Universal’s Furious 7 is currently clocking a $4.7M fourth Friday, tailing Lionsgate/Lakeshore’s period romance The Age Of Adaline which looks to woo the bulk of today’s audiences with $5.5M (that includes last night’s $575K). Despite the Blake Lively win, F7 looks to pull ahead for FSS with $15.7M at 3,808 venues and a total cume by EOD Sunday of $318M. Age Of Adaline with 2,991 engagements is projected at $13.6M per industry estimates.
Sony’s Paul Blart: Mall Cop 2 looks to secure $3.77M at 3,633 venues for a weekend of $13.1M and a 10-day cume by Sunday of $41.6M.
DreamWorks Animation’s Home from 20th Century Fox should rank fourth for the weekend with $7.5M and a fifth weekend running cume of $153M. For Friday, industry estimates predict Home will gross $1.74M.
Uni/Blumhouse’s Unfriended looks to take $2.1M today at 2,775 with a weekend of $6.3M and a 10-day cume by EOD Sunday of $25.2M.
Also popping on the charts is A24’s Ex Machina at 1,255 locations. Friday should ring up $1.5M for the Alex Garland sci-fi film and a three-day of $4.3M, for a three-weekend running cume of $5.65M. If that estimate holds through the weekend, it will beat the wide expansion FSS of It Follows, which made $3.8M at 1,218 in its third frame.
Earlier today, the weekend for Open Road’s Little Boy was projected to be just over $1M. Further analysis tonight.
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