Disney last week touted the record 35 million views its third trailer for Marvel’s The Avengers: Age Of Ultron snagged in the first 24 hours of its release March 4. Now comes word that Sony’s big summer pic Pixels, which dropped its trailer Tuesday, generated 34.3 million views in its first 24 hours. That smashes the studio’s record for streams, easily slinging past The Amazing Spider-Man 2.
Sony’s Columbia is staking a lot on Pixels, the CGI/live-action pic helmed by Chris Columbus and starring Adam Sandler, Josh Gad, Kevin James, Peter Dinklage, Michelle Monaghan and Ashley Benson. Based on Patrick Jean’s 2010 short film, it chronicles an alien race misinterpreting video feeds of classic 1980s arcade games as a war declaration and setting out to destroy Earth, using the games and characters as models for their assaults. That means Pac-Man, Frogger, Donkey Kong, Qbert and more of their brethren are the bad guys.
Cannes Screws Up: Hundreds Of Ticket Holders Snubbed At Premiere Of Quentin Tarantino's 'Once Upon A Time In Hollywood'
Both Disney and Sony leveraged their giant platforms to get their trailers to the masses. But let’s get down to it: While these two tentpoles don’t compete — Avengers 2 has a May 1 slot and is a sequel to the second-biggest-grossing movie ever, and Pixels is essentially an original property and out July 24 — both are courting the same crowd and both are throwing early blows in the must-see department touting these killer trailer view numbers. So whose trailer primed the pump better? Check them out again below and let us know:
The Avengers: Age Of Ultron:
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.