Paramount Pictures is entering a a long-term agreement with Lotte, the Korean distribution and marketing company, which will include a number of the studio’s releases in Korea. The studio also announced today that Lotte will open Mission: Impossible 5 in Korea on July 30. In addition, Terminator Genisys will be distributed by Lotte on July 2. Last weekend Lotte opened Project Almanac.
Said Paramount’s Co-President of International Theatrical Marketing & Distribution Mark Viane in a statement, “We very much look forward to beginning this long-term arrangement with Lotte and know that they will bring a tremendous amount of enthusiasm, along with their expert marketing and distribution capabilities, to every one of our upcoming films set for release in Korea.”
Won Chun Cha, CEO of Lotte Entertainment, added “We are delighted to partner with Paramount Pictures for the continued growth of its compelling franchise in Korea. I believe that together we will be in the best position to introduce more of Paramount’s exciting slate to local audiences. We are looking forward to a successful partnership over the years to come.”
South Korea has continually been a sizeable market for Paramount with such film as 2011’s Mission Impossible: Ghost Protocol racking up $51.1M and last year’s Transformers: Age of Extinction earning $43.3M at the local box office.
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