Paramount Pictures is entering a a long-term agreement with Lotte, the Korean distribution and marketing company, which will include a number of the studio’s releases in Korea. The studio also announced today that Lotte will open Mission: Impossible 5 in Korea on July 30. In addition, Terminator Genisys will be distributed by Lotte on July 2. Last weekend Lotte opened Project Almanac.
Said Paramount’s Co-President of International Theatrical Marketing & Distribution Mark Viane in a statement, “We very much look forward to beginning this long-term arrangement with Lotte and know that they will bring a tremendous amount of enthusiasm, along with their expert marketing and distribution capabilities, to every one of our upcoming films set for release in Korea.”
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Won Chun Cha, CEO of Lotte Entertainment, added “We are delighted to partner with Paramount Pictures for the continued growth of its compelling franchise in Korea. I believe that together we will be in the best position to introduce more of Paramount’s exciting slate to local audiences. We are looking forward to a successful partnership over the years to come.”
South Korea has continually been a sizeable market for Paramount with such film as 2011’s Mission Impossible: Ghost Protocol racking up $51.1M and last year’s Transformers: Age of Extinction earning $43.3M at the local box office.
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