Tuesday was a very nice night to be the Oprah Winfrey Network and a very nice night to be the creator of The Haves And The Have Nots and If Loving You Is Wrong. With the former wrapping up its second season and the latter starting its second, OWN had its most watched primetime ever in its just over 4-year history with an average audience of 2.567 million. That’s up 5% over the previous OWN primetime viewership record of March 11, 2012 when the channel aired the Oprah’s Next Chapter episode with Whitney Houston’s daughter Bobbi Kristina. That broadcast was a month to the day after the multiple Grammy winner had suddenly died.
Last night’s season finale of The Haves And The Have Nots pulled in a total viewership of 3.503 million and a 1.1 rating among adults 18-49. While down a tiny 2% from the 3.6 million that the Perry show’s Season 1 midseason finale got on March 11 last year, the 9 PM THTHN S2 ender is the second most watched show in OWN’s history. It was also the most watched show on cable last night, ahead of ABC Family’s Pretty Little Liars.
All of which was a very nice lead-in to the Season 2 debut of If Loving You Is Wrong at 10 PM. The newer Perry drama hit an all-time series high with 2.996 million total viewers and 0.9 among adults 18-49. Compared to the viewership of its Season 1 debut on September 9 last year at 9 PM, the S2 premiere was up a strong 55%. Both Tyler Perry Studios-produced series were the top two shows on cable among OWN’s core demo of Women 25-54 – needless to say OWN has more Perry produced shows coming.
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