Missy Franklin won four gold medals at the 2012 London Summer Olympics at 17 but did not turn pro until today, after she led Cal Berkeley to the NCAA Championship over the weekend (she won three titles and broke the American record in the 200 freestyle). So today is when WME | IMG made it official that they scooped her up as she preps for the 2016 Olympics in Rio de Janeiro.
She is only 19 and certainly is already eligible for the Wheaties-box treatment after London, winning gold in the 100 and 200 backstroke (a world record in the latter) and the 4×200 free relay and 4×100 medley relay (also a world record). She also won bronze in the 4×100 free relay. She then won six golds at the 2013 World Championships, another record.
Franklin’s team will be led by IMG Clients’ SVP Mark Ervin. The deal is for worldwide marketing representation so expect a push much like the one for her recent male counterpart on Team USA: Michael Phelps.
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