When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses, and ancillary revenues from VOD to DVD and TV. To get close to that mysterious end of the equation, Deadline is repeating our Most Valuable Blockbuster tournament, using data culled by seasoned and trusted sources. We’re counting down from No. 20 and will present the data en masse Monday.
THE FILM: Two in a row for Disney, this one with another fractured fairy tale from Joe Roth. He practically qualifies as one of the Grimm Brothers for the way he has remade himself by producing revisionist public domain classics, from Alice In Wonderland to Snow White And The Huntsman and Oz The Great And Powerful. This one starred Angelina Jolie and marked the first major studio feature for production designer extraordinaire Robert Stromberg. Let’s see how they did.
THE BOX SCORE: Here are the costs and revenues as our experts see them:
THE BOTTOM LINE: The film had a whopping opening weekend of $69.4 million on May 30, and the domestic box office was $241.4M, with $469.3M foreign and another $47.7M from China (worth $11.9M), for a total worldwide box office gross of $758.4M. According to our experts, Jolie had a big upfront payday but not a big gross position. So that means a fairy tale ending for Disney, which kept a whopping $190.77M in net profit. The Cash on Cash Return is 1.37.
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