The competitive Sunday landscape is still settling in following the arrival of new additions Last Man on Earth, Secrets & Lies and Battle Creek and the onset of the daylight saving time, with TV usage slipping for a second consecutive Sunday.
The three Sunday newbies are taking on different ratings trajectories. The flashiest, Fox comedy Last Man on Earth, which launched with a strong 2.4 Live+same day rating among adults 18-49, has posted a second consecutive double-digit live viewing decline, down -21% from last Sunday to a 1.5. ABC mystery drama Secrets & Lies (1.3) started at a 1.5 and has remain relatively steady, slipping a tenth at a time in L+SD, to a 1.4 in Week 2 and a 1.3 last night. Meanwhile, CBS’ Battle Creek, which was the slowest out of the gate with a 1.0 for its premiere, dropped -20% in its second airing but may have quickly found the bottom, matching last week’s 0.8 rating in Week 3. UPDATE Tuesday AM: The final L+SD rating are in, and Last Man on Earth, Secrets & Lies and Battle Creek all got a .1 bump. Last Man (1.6) is now -16% from last week, Secrets & Lies is even and Battle Creek is up +13%.
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Both Last Man and Secrets & Lies are solid DVR gainers so it’s hard to judge their performances by Live+same day numbers. The premiere of Last Man jumped to a 3.8 in the demo in Live+7 to become the second highest rated comedy debut this season behind ABC’s Black-ish. When Live+3 viewing is factored in, the second episode of Last Man cut its drop from the premiere from -25% to -9%. The comedy, whose premiere also nabbed 1.3 million streams in the first three days, appears to be very well suited to digital distribution but it will be a good case study to see if edgy, serialized comedies can survive on broadcast TV. Secrets & Lies’ Live+3 delivery also has been steady (2.1, 2.0 for the first two airings), while Battle Creek could not close the Week 1-Week 2 gap with time-shifted viewing (1.6, 1.2 in L+3).
Last Man‘s live viewing results were hurt by a decline in its lead-in, Family Guy (1.7, -19% from last week) as both comedies face AMC’s juggernaut The Walking Dead, headed to its season finale in 2 weeks. Bob’s Burgers (1.0) was down -17%, while The Simpsons (1.5) and Brooklyn Nine-Nine (1.4) were both down a tenth.
ABC’s America’s Funniest Home Videos (1.3) was down -7% from last week, Once Upon a Time (1.8) was down -14% as it’s settling in following its midseason return and navigating daylight saving impact, while Revenge (1.1) was even with last week. ABC edged Fox (1.4 vs. 1.3) to win Sunday in 18-49 with Once as the top program in the demo, while CBS was tops in total viewers (9.5 million).
CBS’ 60 Minutes (1.4) was the only program last night to post significant gains, +40%. It lifted Madam Secretary (1.2), up +9%. The Good Wife (1.0) was flat. NBC continues to be out of contention with repeats/Dateline until its spring lineup launches on Easter Sunday.
Photo courtesy of Fox.
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