After last week’s Night of the Three Premieres, everything has started to settle down on Sundays with the networks’ new schedules finding their respective footing on the first night of Daylight Saving Time – some sturdier than others. It should be noted that the overall 18-49 usage levels dipped and dropped from last week with the clocks going forward. The 7 PM hour saw a 7% slip while the 8 PM slot saw a 10% decline from a week ago.
Ratings gravity being what it is – unless you are the exceptionally rising Empire -, he who went highest tends to come down the most. In this case, that is Fox’s The Last Man On Earth (1.8/5). After a stellar double episode debut of 2.4 on March 1, the 9:30 PM Will Forte-starring end-of- mankind comedy fell 25% among adults 18-49 last night. Scheduled up against blockbuster The Walking Dead on AMC, the newbie also dropped 10% from its Family Guy (2.0/6) lead-in, which was the top show of the night for Fox and up 67% from its last original on February 15. The Seth MacFarlane produced animated show was actually also the second highest-rated overall, just a tad behind Once Upon A Time (2.1/6) at 8 PM – a 4% dip from last week for the ABC fantasy drama.
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Speaking of ABC, its new offering Secrets & Lies (1.4/4) was basically steady with its debut of last week with a 7% dip among the key demo. Gravity took more of a toll on CBS’s Battle Creek (0.8/2). The Vince Gilligan and David Shore executive produced buddy cop series had a 20% drop from its already unsteady March 1 debut.
In Live + 3 numbers, all of last week’s debut saw healthy rises with Last Man On Earth leading trio overall with a 3.3/9 rating. That’s a 39% jump in the demo from its Live + Same Day numbers. Percentagewise, Battle Creek was in front with a 60% rise over Live + SD to a 1.6 rating. Secrets & Lies saw a 40% Live + 3 increase among the 18-49s to a 2.1. LMOE also had a strong streaming afterlife with over 1.3 million looks on Hulu and FOX NOW in the three days after its March 3 debut. All of which means, last night’s fall might end up being far softer over the next few days for the obviously DVR friendly newbies.
Starting with a Simpsons encore, Fox saw Bob’s Burgers (1.1/4) fall 21% from last week and an original The Simpsons (1.6/5) down 11%. Brooklyn Nine-Nine (1.4/4) fell 25% as Fox tied with ABC for the demo top spot for the night with 1.5/5 rating. CBS won the night in viewership with 9.29 million watching.
The hit that Battle Creek took in its second week likely had some origins in the fact that all of CBS’ shows were down to varying degrees last night. Sunday night starter 60 Minutes (1.0/4) fell 38%, Part 2 of a special 3-episode storyline on Madam Secretary (1.1/4) saw the freshman political drama down 15% to a low in preliminary numbers and The Good Wife (1.0/3) stumbled 9% to also hit a new series low.
Over on ABC, the night was bookended by better news with America’s Funniest Home Videos (1.4/5) even with its last original of February 15 and Revenge (1.0/3) up 11% from its last new show of January 25. NBC started its night with a The Voice (0.8/3) repeat followed by Dateline (0.8/2) that was even with last week.
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