2ND UPDATE, WRITETHRU, SUNDAY, 9:32 AM PT: Coming in shy of what was an industry-projected $50M+ international weekend, Lionsgate’s Insurgent posted an estimated $47M in 76 markets in its overseas debut. Currency fluctuations that are proving problematic for Hollywood abroad will have contributed to the slightly lower-than-expected bow, but Insurgent is nevertheless up an impressive 33% on a dollar basis versus Divergent‘s opening last year in the same group of markets (although Divergent had a different release pattern, rolling out in far fewer territories at the start.) Factoring out the currency devaluation, Insurgent would rep in the region of 50%-60% growth.
The YA movie is No. 1 in 66 of its ex-U.S. territories. In local currency terms, there were exceptionally strong advances in many foreign countries. Along with the domestic estimate of $54M, Insurgent is looking at $101M worldwide through Sunday.
As with Divergent, France is the top market for Insurgent with $5.8M — the first film’s run topped out at $12.4M. The UK is second with a $4.5M weekend, followed by Brazil at $4.2M. As I’ve mentioned before, Brazil was lower on the list for Divergent, but Shailene Woodley and Ansel Elgort‘s summer 2014 counterprogrammer The Fault In Our Stars was stellar in that market, upping the wannasee factor on Insurgent. The rest of the Top 10 is as follows Mexico ($3.7M), Australia ($3.2M), Russia/CIS ($2.7M), Germany ($1.8M), the Philippines ($1.7M), Italy ($1.5M) and the Middle East ($1.2M).
Divergent‘s success last year helped increase interest in the books and film series, and TFIOS surely boosted Woodley’s profile in Brazil and elsewhere. Looking at individual market growth versus Divergent in both U.S. dollars and local currency totals is especially telling.
In Brazil, Insurgent is up over Divergent by 106% in $s and a staggering 199% in reals; France is up 71% in dollars and 122% in euros; the UK is up 54% in dollars and 74% in pounds sterling. Other market increases include Mexico (52%/72%); the Netherlands (22%/59%), Belgium (10%/44%), Australia (4%/27%) and Italy (2%/32%). In the latter market, Tris notably had stiff competition from Cinderella as the Disney pic experiences a phenomenal run, having added $3.9M this frame.
PREVIOUS, SATURDAY, 10:45 AM PT: On Friday, Lionsgate’s Insurgent expanded from 52 to 76 international markets and now has an overseas total of $18.3M, with a worldwide cume of $39.6M. As of yesterday, the dystopian thriller is playing on over 9,500 screens making it the widest international release so far this year. In 72 of the markets where it’s running, it is No. 1. This is a much bigger rollout than Divergent‘s which opened on the same weekend in 2014, but in far fewer overseas plays. The domestic take through Friday is $21.3M.
For Insurgent, Shailene Woodley’s Tris Prior is joined again by Ansel Elgort, Miles Teller, Theo James, Jai Courtney, Maggie Q, Zoe Kravitz, Ashley Judd, Tony Goldwyn and Kate Winslet — Naomi Watts is among the franchise’s newcomers. The impact of Woodley and Elgort’s massive summer 2014 tearjerker, The Fault In Our Stars, is being felt in Brazil where that film made a huge $31M. While Brazil was the 8th biggest offshore play for Divergent, it’s already the No. 3 non-U.S. market for Insurgent at $1.5M through Friday.
That’s a 60% jump on Divergent at the same stage — and in U.S. dollars. The currency distinction is important because of rate exchange fluctuations that are hitting many markets around the world. In Brazilian reals, Insurgent was up 135% on Divergent’s opening day on Thursday.
The top Divergent market, France, is also No. 1 on Insurgent. SND is handling the release in the Hexagon where book sales have been particularly strong. Now with $2.5M through Friday, Insurgent is 71% up over the previous movie on a U.S. dollar basis. The final tally the first time around was $12.4M in the market.
Behind France is the UK now with $1.6M. Australia is at $1.3M through Friday followed by CIS ($1.1M) and Mexico ($1M). The latter is up 22% over Divergent.
Greater penetration of book sales, mixed with the action spectacle and 3D and IMAX plays are giving Insurgent a leg up overseas. Going into the weekend, predictions ranged from $50M-$60M for the international opening. Industry projections had Insurgent ranging from $105M-$120M globally through Sunday, although estimates are now pegging its domestic debut at $50.4M, below the $57M projection per early tracking.
Notable markets where Insurgent is not yet playing include China, Japan, Korea and Spain.