UPDATE, 11:31 AM: The premiere of USA Networks’ new event series saw a giant digital afterlife jump to 3.767 million viewers. In Live + 3 ratings, DIG had a 106% rise from the 1.83 million who watched the March 5 10 PM debut of the Gideon Raff and Tim Kring created international drama. Among adults 18-49, the Jason Isaacs and Anne Heche starring show rose 88% in Live + 3 to 1.342 million. Over a total of three plays on USA that night, DIG shoveled up 5.8 million total viewers with 2.2 million in the key demo. On a 4-day play on USA, E!, Oxygen, Esquire and Bravo between March 5 to March 8, the show had a combined viewership of 9 million.
PREVIOUS, MARCH 6 PM: Viewers didn’t drill into the new event series from Gideon Raff and Tim Kring too deeply last night. Debuting at 10 PM on USA Network, DIG drew a 0.6 rating among adults 18-49 on Thursday, with 1.83 million total viewers. While way behind the 0.79 rating and 2.41 million viewers that History’s Vikings had as the top cable drama of the night, the first episode of the global conspiracy series starring Jason Isaacs and Anne Heche was pretty close to the 0.55 rating and 1.75 million viewers USA drew on February 26 in the same time slot with an old Law & Order: SVU. New limited drama to new limited drama, DIG also came in steady with the 0.5 demo result of miniseries Political Animals’ premiere back in July 2012.
Viewershipwise, however, that Sigourney Weaver-led presidential family drama had an much larger audience of 2.6 million for its opener on a Sunday. The Greg Berlanti-created six-episode series followed a day of almost all NCIS broadcasts on USA with the 9 PM airing getting a 0.5 and 2.6 million total viewers.
On Thursday, DIG was preceded by an airing of 2011’s Fast Five starting at 7:30 PM. The pic garnered a 0.6 with 1.5 million viewers tuning in. DIG, which will run for 10 episode, also featured a heavily promoted new trailer for the upcoming Furious 7.