UPDATED with numbers from repeat telecast: An average of nearly 2 million people watched the premiere of Conan In Cuba on opening night. TBS’s unveiling of Conan O’Brian’s historic trip to Cuba logged 1.3 million viewers in its 11 PM ET premiere on Wednesday, after which the network immediately ran it again, posting another 510,000 viewers. For comparison sake, 642,000 watched O’Brien’s late night show, Conan one night earlier. The first telecast alone ranks No. 31 among all of Conan’s telecasts to date. Expect the special’s crowd to grow as additional viewing is factored in, including not just last night’s repeat telecast, but also DVR viewing, viewing on other platforms, etc.
Some context: In the first quarter of ’15, Conan clocked an average of 807,000 viewers — 255,000 in the 18-34-year-old age bracket.
During last night’s special, Conan mocked CNN, learned the importance of the Cuban clave beat and wowed a band with his 8th grade Spanish skills, mastered the Spanish tongue twister about three sad tigers, sampled rum — a lot — with guide Gretel, took an intensive lesson to master the erotic rumba, and visited the famous waterfront promenade where Cuban youth shared with him their rum — in a box — and cigarettes, which Conan speculated cost him all his show sponsors.