Veteran TV agent Babette Perry has joined Innovative Artists where she will create and run a broadcast/alternative TV division.
Among her responsibilities, Perry will rep talent including entertainment hosts, news and sports personalities, social media talent, experts in multiple disciplines, and news/alternative television producers. She also will work with Innovative’s roster of existing actors and models to bring new talent into network, cable, digital and syndicated marketplaces.
Perry had been at IMG, which was acquired by WME last year. Before that she was at ICM.
Her clients have included Tom Bergeron and Phil Keoghan. No word yet on who will be following her to IA.
“I am thrilled that Babette has joined our Innovative team. She brings a unique expertise that adds an exciting new dimension for our clients,” said Innovative’s Scott Harris.
“This was the right home for me to create a comprehensive, forward thinking business and offer the best representation possible to my many longtime clients and the new ones soon to follow,” added Perry.