A week after Apple announced a deal with HBO for a stand-alone service called HBO Now, the Tim Cook-led company appears to be following it up with a bigger move. The Wall Street Journal reported tonight that Apple is talking with content providers about launching its much-discussed online TV service in the fall. WSJ is citing sources who say the service would have about two dozen channels including three of the Big 4 networks; NBC is not part of the talks, the Journal says, because of lingering bad blood between Apple and NBCU parent Comcast tied to their failed teaming on a streaming service last year.

Apple is targeting a June announcement for its new serivce and plans to launch it in September, the report says. The plan is to offer a smaller bundle of channels including the broadcast network and such popular cable outlets as ESPN and FX, while omitting many of the smaller networks on basic cable.