There seems to have been a bit of primetime spillover from the record-breaking audience of 114.4 million that tuned in for Sunday’s dramatic Super Bowl XLIX. And that crowd didn’t just show up for NBC, but almost all of the Big 4 with season highs all over the schedule last night.
Let’s start at the top with The Bachelor (2.5/7), which was the highest-rated show of the night for the second week in a row. The traveling-around-the-country 2-hour reality romance series saw a rejected contestant return and a visit to a sensuality guru among its twists and turns on Monday night. Building on two strong past weeks, The Bachelor also saw a 9% rise among adults 18-49 from last week and a 5% bop up in total viewers to hit season highs in both categories. Unfortunately, after that, ABC viewers seemed to run out of steam when it was time for Castle (1.4/4). The drama slipped 7% from its last original of January 19. Still, ABC took the night for the second week in a row in terms of the key demo with a 2.1/6 rating while CBS was tops in total viewership with 9.23 million watching.
Over on CBS, it was a kind of season high double for 2 Broke Girls (2.2/7) as the 8 PM comedy rose 9% from its last original on January 19. The series tied its best results so far this year among the demo while hitting an audience high of 9.29 million. Lead-out Mike & Molly (2.2/6) also tied its best 18-49 rating this season with a 5% bop up from its January 19 airing and had its best viewership results with 9.80 million watching. If NCIS: LA (1.7/5) had an original Scorpion as its lead-in last night, the spin-off might have hit some highs too. However with an encore of the freshman, the series had to settle with a 13% rise from its last original two weeks ago.
If any of the networks should have seen a Super Bowl bump it should have been NBC – and they did – though a rather small one. The Peacock got a 1.7/5 rating last night. That’s up 6% from their overall rating of January 26 – though it should be recalled there were a number of pre-emptions in the Northeast due to storm coverage. Having said that, there was a wind blowing on The Celebrity Apprentice (2.1/6) last night – and we’re not talking about Donald Trump’s hair care technique. With a trio of firings on Monday, the 8 – 10 PM reality show kicked the ratings tires and saw a 17% jump up from last week.
That delivered not only the show’s best regular slot season demo result since its January 5 debut year but actually the best the Trump gang has done since its 9 – 11 PM Season 12 finale on May 20, 2012. It was a double-digit raise in viewership too last night. Up 10% to 6.94 million, Celebrity Apprentice hit a Season 14 high with what was also its best audience numbers since the 7.4 million who tuned in for its Season 12 premiere on Sunday February 19, 2012. All of which was good for struggling freshman State Of Affairs (1.1/3), which rose 10% from last week’s slippage to hit its best result without having the powerhouse of The Voice as a lead-in.
With all those rises, there were falls. While The Originals (0.7/2) was even with last week, CW’s Jane The Virgin (0.5/1) took a 17% hit from last week’s series high. The pain was little bit tempered on Fox. The network’s Gotham (1.9/6) dropped 10% from last week to hit a low in preliminary ratings. With that in mind, the Batman backstory series often sees an adjustment in final numbers so change could be in the air. Lead-out Sleepy Hollow (1.4/4) slipped 7% from its January 26 show.
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