Grammy awards winner Ricky Martin has been named as the first judge and the executive producer of Univision Network upcoming music reality competition show La Banda, premiering in September 2015. Martin together with the La Banda will focus on discovering the ultimate Latino boyband in the U.S. and Latin America. Contestants will compete for their place in La Banda and for a coveted recording contract with Sony Music Latin, along with EP Simon Cowell’s SYCO Music, the recording label for the world’s biggest selling boyband, One Direction.
La Banda was developed by Univision Communications Inc., Simon Cowell’s SYCO Entertainment and Haim Saban’s Saban Brands and co-produced with FremantleMedia Latin America. The news about Martin was announced on the pre-show special ahead of Premio Lo Nuestro, the longest running Latin music awards show in the U.S. Martin has sold over 85M albums worldwide and has an impressive 95 platinum-certified records.
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