Warner Bros’ remake of Point Break from Alcon Entertainment effectively has swapped debut dates with Mission: Impossible 5, taking this year’s Christmas Day weekend slot that M:I-5 abandoned when Star Wars 7 set up shop in the preceding weekend. Paramount’s Tom Cruise-Jeremy Renner sequel moved to the July 31 date where Point Break previously was sitting.
The swap works out for Alcon, said CEO Andrew Kosove, one of the film’s producers as well, because it gives the filmmakers more time to perfect the movie’s complicated visual effects and stunts. With a budget “north of $100 million” and shot in 11 countries in extreme locations such as Venezuela’s Angel Falls, on monster ocean waves and on treacherous mountainsides, it’s not a simple movie to make, Kosove said.
“When they moved onto our date, I thought, ‘Oh, what a great opportunity,'” Kosove said. “We have a lot of visual effects and we want as much time as we can get. It’s massively, massively helpful.”
The “opportunity,” of course, also means the opportunity to take on the first Star Wars film in a decade, a J.J. Abrams-directed effort that will be in its second week of release.
But Kosove said even if the eagerly awaited competition is just as massive in week 2 as it is expected to be in its debut weekend, there should be plenty of opportunity to sell tickets for just about everyone else in the weekend.
Christmas Day will be on a Friday, and the last time that happened, in 2009, Kosove said both Avatar and Sherlock Holmes made at least $26 million in their first day in theaters. Sherlock went on to gross $524 million worldwide. Avatar did pretty well, too, setting the all-time record with $2.78 billion in worldwide gross.
This time around with a Christmas Friday, Kosove said, “I think there’s room for multiple pictures to succeed.” Indeed, he estimated that, with back-to-back three-day holiday weekends sandwiched around an essentially lost week of vacationers, “every day is a Saturday,” with perhaps $150 million in weekend ticket-sales capacity beyond what Star Wars might do.
Point Break, a remake of the 1991 thriller starring Patrick Swayze and Keanu Reeves, is directed by Ericson Core from Kurt Wimmer’s screenplay. It stars Edgar Ramirez, Luke Bracey, Ray Winstone, Teresa Palmer and Delroy Lindo. Other producers are Wimmer, Alcon’s Broderick Johnson, John Baldecchi and Chris Taylor. Warner Bros. is handling distribution for Alcon.
It will have plenty of competition on the holiday, going up against Fox’s kids sequel Alvin And The Chipmunks 4 and drama Joy, the Will Smith drama Concussion and Paramount’s live-action/CGI hybrid Monster Trucks. Edgar Ramirez and Luke Bracey star in the reboot of the 1991 Patrick Swayze-Keanu Reeves flick, which had been set for July 31.
Meanwhile, the Wednesday before Thanksgiving is now fight night. Warners also said today that it will release MGM’s Rocky franchise spinoff Creed on November 25. The film starring Michael B. Jordan, Sylvester Stallone and Tessa Thompson will put up its dukes against a quartet of challengers: Pixar toon The Good Dinosaur, Fox drama The Martian, Warner Bros sci-fi chase pic Midnight Special and Sony’s untitled Christmas comedy starring Seth Rogen and Joseph Gordon-Levitt.
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