Nickelodeon says Noggin, its new mobile subscription service for preschoolers, features both long- and short-form content and serves as a complement to its Nick Jr. app, a TV Everywhere platform for preschoolers. The ad-free service will be available on the App Store for iPhone, iPad and iPod touch for $5.99 a month beginning March 5.
The network said the service, unveiled today at its upfront, will include education-based series such as Blue’s Clues, Little Bear, and Ni Hao, Kai-lan and music videos featuring Nick preschool characters. The Moose and Zee characters also will host educational videos that can help kids learn letters, shapes, matching and other important skills to get ready for kindergarten.
“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” said Cyma Zarghami, President of Viacom Kids and Family Group.
Other titles available at launch include Allegra’s Window, Blue’s Room, Franklin And Friends, Gullah Gullah Island, Miss Spider’s Sunny Patch Friends, Oswald, Pocoyo, Robot And Monster and The Upside Down Show.
Nickelodeon today also announced it is picking three more scripted series for the 2015-16 season: Make It Pop, a comedic, music-infused daily strip about three girls who come together to start their own K-Pop-inspired band; Talia’s Kitchen (working title), which follows a teenage girl who goes to work in her grandmother’s Miami restaurant and finds that her talent for cooking is, quite literally, magical; and The W.I.T.s Academy (working title), a spinoff from Every Witch Way about the comedic adventures of young witches- and wizards-in-training. Nick also is renewing Every Witch Way for a fourth season and Max & Shred for Season 2.