It was a close 163-158 win for the West over the East on the court of Madison Square Garden last night, but otherwise the 2015 NBA All-Star Game felt a lot like last year. Yes, 2014 saw the East win 163 to the West’s 155, and Yes, the Sochi Olympics were NBC’s big Sunday show on February 16 last year as opposed to the comedy all superstar Saturday Night Live 40th anniversary special of last night. Last year also saw cable heavyweight The Walking Dead beat the Winter Games and the NBA national match up in the demo. We know the SNL special got NBC a seemingly slam dunk, unlike last year’s tape-delayed Olympics. Now, because of today’s Presidents’ Day holiday, we don’t yet know how the AMC zombie series did ratingswise but we do know the 64th All-Star Game came in almost even with last year for both TNT and the NBA.
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With MVP Russell Westbrook’s 41-point contribution for the West humbling a lot of the bigger names on the court, the live All-Star Game pulled in 7.2 million viewers and a 3.1 rating among adults 18-49 last night for TNT. That’s a 6% dip in the demo from 2014 and down just over 300,000 in total viewership for the game, which was simulcast on both TNT and TBS for the first time. Starting at 8:30 PM ET, the game hit its ratings peak of 3.3 in the demo from 10:30 – 10:45 PM on TNT. In the NYC area, the TNT and TBS simulcast of the All-Star Game earned an 8.8 HH rating, the best it has ever done for Turner. Overall, the game pulled in a 4.3 HH rating this year, same as it did last year. See ya in 2016 in Toronto basketball fans.
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