Walt Disney Studios has unveiled a new collaboration with myLINGO, a smartphone app that will allow Spanish-speaking audiences to experience McFarland, USA in their native language. The film, which opens February 20, stars Kevin Costner as the coach of a track team at a predominantly Latino high school.
The myLINGO dubbing system uses the microphones on moviegoers’ smartphones or other devices to connect to the movie once it has begun. The app then matches the unique audio signature to its precise place in the movie, and plays back the alternate language audio through headphones in perfect sync with the film. The app company previously conducted tests at limited screenings of Annie, Big Hero 6 and The Equalizer, but this is the first time that the technology will be available to wider audiences. “Now we’re going much wider,” myLINGO co-founder Olenka Polak told Deadline.
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The myLINGO website said the system will be available at 25 theaters showing McFarland, USA, most of which appear to be located in neighborhoods with high percentages of Latino moviegoers.
“This is a great movie to do this with,” app co-founder Adam Polak said.
“We are delighted to bring the magical world of Disney films to a broader group of Spanish-speaking viewers and multicultural families at select theatres with this new technology,” said Paul Holliman, VP Strategic Planning at Walt Disney Studios. “myLINGO provides a rich and customized cinematic experience, where bilingual families and friends can share the same emotion, laughter and excitement together in a whole new way.”
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