How To Get Away With Murder ended its freshman run last night with a two-hour finale. It didn’t make a splash like the winter finale in November which posted a six-week high, but was steady, logging a 2.8 in adults 18-49 from 9-11 PM to match its fast national for the 10-11 PM episode last week. Murder also trumped NBC’s The Blacklist (1.8) in their first face-off at 9 PM and helped ABC deliver its fifth consecutive Thursday demo win.
Not going against Scandal, Blacklist ticked up a tenth from its fast national last week. It did it all on its own, as its Thursday NBC companions, The Slap (0.7) at 8 PM and Allegiance (0.8) at 10 PM fell from last week, by -13% and -11%, respectively. At these dismal levels, NBC will have to make some changes on the night to give The Blacklist some support. (Because of the anemic overall NBC pull on Thursday, with very little live foot traffic on the night, the DVR-friendly Blacklist has become even more time-shifted on its new night, with last week’s episode posting a series high +87% Live+3 boost.)
CBS introduced its midseason Thursday lineup last night. The Big Bang Theory (4.5) kicked things off in an emphatic way, up a tenth in the demo from its fast national last week. The Odd Couple (2.8) slipped a modest 10% in week 2, matching the average for Mom in the 8:30 PM time slot following an original Big Bang. Speaking of Mom (2.1), in its first outing in the new 9:30 PM slot the sophomore comedy matched its last original at 8:30 PM with the same lead-in, a Big Bang repeat (2.1 in both instances). Vs. the last McCarthys original in the 9:30 PM half-hour, Mom was up +31%.
'Thursday Night Football' Tops Busy Night Of CBS Premieres, 'Bachelorette' Swaps, 'Superstore' Goodbyes And Election Specials
CBS, which prides itself in delivering shows with strong, empowered female leads like The Good Wife, Mom, Madam Secretary and the new CSI: Cyber, also is the network that has women parade in their underwear every year for entertainment in the Victoria’s Secret Fashion Show. Now there is a spinoff with women cavorting in swimsuits. There was not much demand for the first Victoria’s Secret Swim Special, which drew a very modest (I couldn’t resist) 1.0 in 18-49 from 10-11 PM, down -71% from the most recent mothership lingerie installment.
Elsewhere, Fox’s American Idol (2.1) and Backstrom (0.9) were even with last week. Grey’s Anatomy (2.2) was down -12%
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