Meryl Hathaway (The Comeback) and Miles Fisher (Psych) have been tapped as female and male leads opposite Shaquille O’Neal on TruTV’s Shaq, Inc. and Matty Cardarople (Selfie), and Carl Anthony Payne (Martin) have also landed roles in the workplace comedy pilot that’s loosely based on the business empire of O’Neal. The former NBA star-turned-business mogul and occasional actor will topline and executive produce the project from Mandalay Sports Media, the company launched in 2012 by Peter Guber and Mike Tollin. Hathaway, repped by Authentic and Myman Greenspan, is Laura, the executive who Shaq calls “L-Train”, the only person at Shaq, Inc hired on her own merit, and Fisher will play Ed, the CEO of Shaq, Inc. Cardarople will play Blake, and Payne is cousin Mike.
Said to be in the tone of Veep, the scripted comedy follows O’Neal and the team who runs his businesses. The offbeat, yet capable, group juggles the mayhem of managing Shaq’s existing products and endorsements while implementing his latest batch of eccentric and oftentimes brilliant business ideas. While they’re all working towards the same goal, each employee is constantly jockeying for the power and recognition to make the big guy proud.