Apple has unveiled Make A Film With iPad, a spot that will air during today’s Oscar telecast. It showcases the iPad as a filmmaking tool for next-generation directors. The commercial, which features excerpts from Martin Scorsese’s commencement speech to the NYU Tisch School of the Arts Class of 2014, chronicles the efforts of students from the Los Angeles County High School for the Arts who were given iPad to write, produce, shoot, score, and edit their films in a matter of days.
This is the second consecutive marquee awards show where Apple has unspooled a targeted ad — it also aired a music-themed iPad Air 2 spot during the Grammys.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.