Better weather, three new shows in previews and more stars on stage led Broadway to a 20% rebound at the box office for Week 38 of the season. Two newcomers helped lead the charge: Helen Mirren, playing Queen Elizabeth in Peter Morgan’s The Audience, at the Shubert-owned Schoenfeld, played her first two previews prior to the March 8 opening and went SRO, with an average ticket price of $153.82.
Larry David’s Fish In The Dark, world-premiering at the Shuberts’ Cort Theatre, played seven previews (it opens March 5) and took in just over $1M, 116% of its gross potential, according to figures released by the trade group Broadway League. And the Roundabout Theatre Company revival of the 1979 Cy Coleman/Comden and Green musical On The Twentieth Century filled every seat at the American Airlines over four previews, its $229K gross reflecting the overwhelming presence of subscribers paying discount prices.
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The total take for 28 shows was $22.5 million, +20% over last week’s $18.8 million for 27 shows. Honeymoon In Vegas showed signs of life at the Nederlander, up $132K fro the week before and 65% of audience capacity. At the Shuberts’ Booth Theatre, Bradley Cooper’s Elephant Man revival continued to be the top average ticket for a non-musical, at $176.70. The Book Of Mormon, at Jujamcyn’s Eugene O’Neill, was the top musical, at $188.42.
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