Brad Schwartz’s rise continues. Less than two years after he was brought in as president of Entertainment and Media for TVGN, a co-venture of CBS Corp. and Lionsgate, and on the heels of TVGN’s rebranding as Pop, I have learned Schwartz has been promoted to president of Pop.
After the departure of TV Guide president Mike Mahan in 2013, the position had been split in two, with Schwartz tapped to oversee programming and David Wisnia appointed president of Business Operations. The responsibilities have now been merged again under Schwartz, with Wisnia exiting. I hear he announced his departure internally on Friday. (you can read his memo under the post)
The promotion rewards Schwartz who I hear is well-liked by CBS and Lionsgate, with both companies pleased with the way he executed the network’s rebrand. It mirrors the recent move by CBS to promote another rising executive, head of daytime Angelica McDaniel, who also was given oversight of development for first-run syndication, with Hilary Estey McLoughlin stepping down. Before joining TVGN, Schwartz worked for Fuse, Canada’s CTV and MTV. He will continue to report to Pop’s Board of Directors.
UPDATE 12:05 PM: CBS and Lionsgate announced Schwartz’s promotion. “Brad’s leadership of TVGN’s successful transition to and rebranding as Pop reflects his clear strategic vision for the network as well as his strong programming skills and business acumen,” said CBS President and CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer. “We’re pleased to expand his mandate to include oversight of the integrated creative and business operations of the network as Pop continues to build its brand, develop new programming and maintain its growth trajectory.”
Here is Wisnia’s internal email announcing his exit:
I have some news I want to share with you.
After much thought and many conversations with Leslie and John, I’ve decided to step down from my role as President, Business Operations at Pop.
When I came to the network, it was with the mandate to help rebrand the channel and get us on the path to profitability and financial success. Now that our re-launch is complete and our slate of shows is growing, it feels like the right time for me to make a transition.
Under Brad’s leadership I have no doubt you will do great things and Pop will continue to thrive. Your contributions and teamwork have been remarkable, and to that end, I want to thank each and every one of you.
Although I will be moving on — I look forward to staying in touch. I wish all of you continued success and will be watching and rooting for you from afar.
All my best,
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.