The Moulin Rouge! and Romeo + Juliet director, writer and producer will create Bazmark Records for the “His Master’s Voice” label, according to today’s announcement. The exclusive, worldwide and multi-tiered agreement will establish RCA as “Luhrmann’s creative, marketing and distribution partner on his label’s recorded music endeavors. The deal will also include the potential of jointly acquiring the rights to additional recording projects as well as signing new artists under Bazmark Records / RCA Records.”

Luhrmann’s notable past projects include a 2002 Broadway production of Puccini’s La Boheme featuring a round-robin of major players to meet the demands of an eight-performance week. In his native Australia he recently staged the musical Strictly Ballroom.

Luhrmann is working on projects for the joint endeavor, including the music-centered drama series The Get Down, slated to run on Netflix next year. The Sony Pictures TV project, told through the lives and music of South Bronx teens, is “a mythic saga of the transformation of New York City in the late 1970s, a time when the music of Hip-Hop, punk and disco exploded and coincided with the rise of crime, violence and urban decay,” per the announcement.

“While I’m probably best known for story-telling and ideas my true passion has always been music,” Luhrmann said. “You can imagine what it feels like for someone from a small town in Australia to be invited to join the legendary record label RCA, home of The King, and so many musical legends and personal heroes.”