Paul Pastor has been named EVP Network Strategy, Revenue and Operations for the Discovery Channel. Network president Rich Ross, to whom Pastor will report, made the announcement this afternoon as Ross wraps up his honeymoon month on the job.
Pastor previously served as SVP Strategy and Consumer Analytics for the Disney/ABC Television Group at Disney. There, he oversaw the division’s strategy team, consumer data and analytics team, media-planning team and all research activities related to the ABC Television Network, ABC Studios, ABC Family and Disney/ABC Domestic Television.
At Discovery Channel, he will be responsible for developing the network’s overarching business strategy, driving operational efficiencies and serving as a key network partner and liaison for ad sales, finance, distribution, digital and Discovery Networks International.
Fake Stuff Out At Discovery Channel, Promises New Chief Rich Ross: TCA
“I am thrilled to have Paul joining the Discovery team,” Ross said in today’s announcement. “His knowledge of the television industry, combined with his expertise in digital distribution and international markets will benefit the network as a whole – and more importantly, our partners – particularly as the business continues to evolve and offer more options.”
Pastor joined The Walt Disney Company in January 2007, working in business development for Disney Channels Worldwide, and quickly rose through the ranks. Early in his career, he held positions at Accenture, a management consulting firm, and at Technicolor, where he was focused on the expansion of the firm’s media services businesses into global markets.
Ross announced last week that he was creating a New York-based production and development unit for the network and moving Matthew Kelly and Michael Sorensen from Discovery Communications’ HQ in Silver Spring, MD, to New York to oversee unscripted series for the new unit. That move came on the heels of Ross’ hire of HBO veteran John Hoffman, as EVP Documentaries and Specials for Discovery Channel in New York.
Earlier this month,TV rolled out the welcome mat for Ross in his first appearance with Discovery Channel at the TCA Winter Press Tour, where he said he would not continue the network’s trend of telecasting fake stuff.
“It’s not whether I’m a fan of it,” Ross said, which critics let slide. “I don’t think it’s right for Discovery Channel and think it’s something that has run its course. They’ve done very well … but I don’t think it’s something that’s right for us.”
Ross was named to the gig in October but only officially took over this month.
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