It was mostly status quo for broadcast networks’ coverage of President Barack Obama’s State of the Union address in the preliminary, not time zone-adjusted fast national ratings, with another slip in viewership. The Big 4 networks averaged a total of 19.6 million viewers, down -7% from the fast nationals last year when a dip in the broadcast fast nationals translated into another State of the Union low for Obama in the final viewership across all networks.
There was a small uptick in adults 18-49. Besides a .1 rise for NBC (1.5 in 18-49), the other nets matched their fast nationals last year, CBS (1.3), ABC (1.1) and Fox (1.0) for a cume demo rating of a 4.9, up a tenth from last year’s 4.8 total.
NBC’s Parks And Recreation continued its solid final season run. Another two back-to-back episodes from 8-9 PM averaged 3.855 million viewers and a 1.4 rating in adults 18-49. That was up +10% in total viewers for the cult comedy’s biggest audience in two years, since Jan. 24 2013, and off a tenth from last week’s hourlong season premiere, which matched a 21-month high. (Parks is a heavily time-shifted comedy, with its ratings growing about +50% from Live+Dame Day to Live+7). With the show’s ratings staying solid, maybe NBC chairman Bob Greenblatt will send another email to series co-creator/showrunner Mike Schur and star Amy Poehler. “The day after the (season premiere) ratings, I emailed both Amy and Mike and I said, do you want to do another season?,” he quipped last week.
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With ABC and CBS opting for repeats in the 8-9 hour leading to the address, Fox’s MasterChef Junior (1.7, even with last week) was the highest-rated program of the night in 18-49 in the fast nationals.
As usual, the CW aired all originals against the speech. The Flash (1.3), bucked the trend of scripted series returning higher after a holiday hiatus this season, down -13% from its most recent original on Dec. 9. Veteran Supernatural (1.0) was flat.
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