One person is dead, two are in critical condition, scores of others have been taken to hospitals, and an investigation is underway after an underground metro station filled with smoke this afternoon in Washington D.C. Also today, Netflix’s Washington-centric political thriller House Of Cards posted this tweet:

It’s a reference to a storyline in the series in which one of the show’s main characters pushes another in front of a train.  House Of Cards is getting ready to launch its third batch of episodes next month. Nonetheless, reaction to the tweet and its intersection with actual news was swift — and not good:

sleepy-hollow-headless-4The story brings to mind another unfortunately timed TV show promotion from last year. In September, Fox was promoting the home video release of Season 1 of its series Sleepy Hollow with “Headless Day.” A promo was emailed to press shortly after news broke that an American journalist had been beheaded at the hands of ISIS militants. Marketing firm ThinkJam apologized for the stunt, followed by an apology from 20th Century Fox Home Entertainment.