On March 18 — just about a year after John Hendricks announced his plan to retire from Discovery Communications last May — the company’s founder will launch a new project: CuriosityStream. It sounds like a Netflix for nature and science enthusiasts with prices ranging from $2.99 a month (for standard resolution video) to $9.99 (for 4k, or Ultra HD).
Subscribers will be able to access lots of short-form programming — some original plus material from France’s ZED, Flame Distribution, Terra Noa, Japan’s NHK, and BBC Worldwide. The operation’s Curiosity Studios will produce about 20 interviews a month with thinkers including Deepak Chopra, Sheryl WuDunn and Michio Kaku. Photographer Norman Seeff will conduct interviews about creativity while Chopra will host a series featuring conversations with industry leaders and celebrities.
“I have long dreamed of a content-on-demand service that uses advanced media to empower the enduring human desire to understand the Universe and the world around us,” Hendricks says. He calls CuriosityStream “the world’s first ad-free, SVOD service that addresses our lifelong quest to learn, explore, and understand. For consumers, our aim is to provide the first and best on-demand video streaming destination that aggregates and curates the world’s best factual content.”
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His daughter, Elizabeth Hendricks North, is President of Curiosity Project. Documentary maker Steve Burns is in charge of programming.
CuriosityStream will be available to all Internet-connected mobile devices and computers, and will connect to televisions via Apple TV, Roku, and Chromecast. “We have designed CuriosityStream from the ground up as a customer-centric service that provides what viewers want: fast streaming, intuitive video selection, quality content, and no advertising,” says EVP for Digital Media Operations Peter North.
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