Films such as Winter’s Bone, Margin Call and Swimming with Sharks will stream for free on Break.com’s apps on “over-the-top” online video platforms on the Internet, iOS, Android and Roku devices, the company said.
“Movies on Demand” from Break – which is otherwise a humor site owned by Defy Media and, with a minority share, Lionsgate – will feature 200 “curated” films from Lionsgate’s library. The offering launches today with eight categories, and plans to launch another category weekly with an additional eight to 10 movies chosen by Break’s editorial team.
Defy Media President Keith Richman said the Millennial audience that typically tunes into Break is tuning out traditional media and accessing video content on mobile and other platforms such as Xbox videogame consoles and Roku video-streaming devices.
“As we’ve continued to launch mobile and OTT devices, our engagement numbers have taken off with viewing sessions on Xbox and Roku eclipsing 30 minutes,” Richman said. “…We believe we are further positioning Break to be one of the dominant a la carte offerings of the future. ”
The company plans to market the movies to an audience it says includes 49 million YouTube subscribers, 70 million website visitors and 22 million people who have downloaded its apps.
“We’re pleased to supply them with a broad range of titles to enable them to continue expanding their offering into longer-form, professionally produced content,” said Jim Packer, Lionsgate’s president of worldwide TV & digital distribution. “Our long-term partnership with Break is one of the many strategies we’ve created to deliver content to our next generation online audiences.”