Cirque du Soleil Média, known for its stylish, high-energy, vibrant-color live shows, is looking to expand its brand to scripted television, signing a first-look deal with 20th Century Fox Television to develop live-action primetime scripted  projects.

“Our goal with this partnership is not to televise our live performances, but rather create content in the primetime scripted arena that will elevate the genre by drawing from Cirque’s creative vision,” said Jacques Méthé, President of Cirque du Soleil Média.

Added 20th Television President of Creative Affairs Jonnie Davis. “The Cirque du Soleil brand is so vibrant and colourful and mind-bending. We’re already searching for writers who can tap into their world to create scripted series that are as distinctive and exciting as the world famous Cirque live events.”

20th TV film’s sibling already is in business with Cirque du Soleil on a live Avatar show shepherded by James Cameron.

CAA brokered the deal on behalf of its client Cirque du Soleil Média.