The ex-Police man stepped in to help his ailing show and the results were pretty instantaneous: Last week, the box office spiked to $818K — a jump of $326K over the previous week, for its biggest week to date at the Nederlander-owned Neil Simon Theatre. That represented about 66% of its gross potential of $1.24 million.
Overall, the box office was steady, according to figures released by the trade group Broadway League. The total for 36 shows was $30.1 million, with attendance at 273,383, about 80% of capacity. The sole show in previews, Honeymoon In Vegas, continues to struggle at the Nederlander Theatre despite the game efforts of star Tony Danza: The take dropped below $400K to just 35% of potential. The show opens January 15 after an extremely generous preview period.
Holiday theatergoers continue pouring into the big, friendly musicals and star-driven plays, with sky-high average ticket prices to confirm it: The River, with Hugh Jackman: $154.37. The Elephant Man, with Bradley Cooper, $149.94. It’s Only A Play, with you-know-who and you-know-who, $167.36. A Delicate Balance, with Glenn Close and John Lithgow: $142.03. Top musical tickets were The Book Of Mormon ($198.80); Beautiful ($164.57); The Lion King ($152.34); and Wicked ($128.82).
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