PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, has announced that the company’s former board member Steve Kazanjian has been named president and CEO. Kazanjian is a Fortune 500 brand marketing executive, who as the former vice president of Global Creative for MWV, a worldwide leader in consumer packaging, led creative marketing and brand strategy across innovation platform development, product line positioning, and key customer engagements. Prior to joining MWV, Kazanjian spent over 15 years in entertainment branding, marketing, and promotions. He spent his formative years building agencies & design studios, shaping entertainment brands, and launching top-tier network packages globally.
The announcement was made today by co-chairmen of the PromaxBDA Board of Directors Joe Earley (who serves as COO for the Fox Television Group) and Scot Chastain (SVP, Affiliate Marketing and Development at NBC Television Network).
“As our media landscape rapidly evolves, disruption becomes opportunity. Marketers are at the forefront of assessing and impacting consumer behavior, which is why the support, services and leadership provided by PromaxBDA are more essential than ever,” said Earley in statement. “Steve is an incredibly talented marketing executive who has been passionately involved with the organization for many years. We are fortunate to have the opportunity to work with him and look forward to utilizing his expertise.”
“We are thrilled to have someone of Steve’s unmatched knowledge and leadership in this role,” added Chastain, “We are confident that the PromaxBDA Board and, most importantly, our members will continue to thrive under his leadership as our association capitalizes on the incredible momentum we have built.”