UPDATE 12:03 p.m., adding more information below.
The surprise hit of the new Broadway season, a revival of Terrence McNally’s opening-night comedy of bad manners It’s Only A Play, has recouped its $3.9 million capitalization, the producers said today, after less than four months at the Shubert-owned Gerald Schoenfeld Theatre.
“We are delighted that Broadway audiences have embraced the laughter and hijinks of It’s Only A Play,” lead producer Tom Kirdahy said in a statement released to the press, adding a hat-tip to his husband, playwright McNally, along with director Jack O’Brien and a star-studded cast lead by Lane and Broderick. “We knew, with Terrence, Jack and this phenomenal cast, we had something special, but these results exceeded our expectations.” The cast is filled out with Stockard Channing, Megan Mullally, F. Murray Abraham
Make that exceeded everyone’s expectations. Since previews began on August 28 and opening to glowing notices on October 9, the show has regularly sold out and broken box office records at the 1,069-seat Schoenfeld, posting a musical-hit-worthy average ticket price of nearly $170. Premium seats sell for $694 the pair.
Martin Short takes over for Lane beginning January 7. Because of a prior booking for the Schoenfeld, the show will reopen next door at the Bernard B. Jacobs on January 23, following a four-day hiatus for the move.
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