Will the Golden Globes do for the CW’s Jane The Virgin and its star Gina Rodriguez what they did for another new dramedy with a fresh faced female star 17 years ago? David E. Kelley’s Ally McBeal was doing so-so in the ratings until a surprise double win at the Globes for best comedy and best actress, Calista Flockhart, helped it became a bona fide hit.
Jane The Virgin is starting to feel a possible Golden Globes halo effect in the nominations stage where it too offered a surprise on Thursday with noms for best comedy and best actress. Last night’s winter finale of the freshman show (0.6 in 18-49, 1.27 million viewers) was up from last week across the board, including +20% in 18-49 and +25% in 18-34 (0.5), matching series highs in both demos.
That despite its lead-in, the season premiere of Hart Of Dixie (0.4 in 18-49), being down -33% from last week’s Originals winter finale in the 8 PM time slot. But year-to-year, Hart Of Dixie was even with its opener last season.
Elsewhere, the performance finale of NBC’s The Voice (2.9) was up +16% from last Monday but down -12% from last fall’s performance finale. State Of Affairs (1.6) continues to hold steady, even with the last two weeks. That would be a solid Live+same day number for a 10 PM drama anywhere else. But on NBC on Monday, that represents an unimpressive 55% retention of The Voice lead-in. NBC won the night in 18-49 and total viewers.
CBS’ lineup experienced minor fluctuations. Two Broke Girls (2.1) was up a tenth, Mike & Molly (1.8) and Scorpion (2.0) were down a tenth, while NCIS: LA (1.6) was flat.
Fox aired the American Country Countdown Awards special (0.9), which was down -36% from last year. ABC ran repeats.