Multichannel network Fullscreen is teaming with India’s Qyuki in a move that aims to enhance opportunities for content creators in the rapidly growing video market. Digital broadcast network/MCN Qyuki was founded by director Shekhar Kapur, composer AR Rahman and executive Samir Bangara and has a network and content studio that features such talent as Rahman and fellow composer Ranjit Barot. It is also allied with Universal Music India and co-owns formats including The Boss Dialogues which features interviews with iconic Bollywood personalities.
Indian creators in the Qyuki-Fullscreen network will receive greater opportunities to develop, monetize and distribute their content and leverage technology, production and optimization services from both networks. The partnership expands Fullscreen’s footprint into the giant nation that is the fastest-growing video consumption market in the world.
Users will have immediate access to Fullscreen’s tools and services and will benefit from its global partnerships and brand services. Fullscreen, which was acquired by AT&T and the Chernin Group in the fall, has been rapidly growing. It recently bought Austin-based online pioneer Rooster Teeth and includes more than 50,000 creators. It also has a talent-management unit working with several dozen of YouTube’s most successful creators to expand their reach into traditional media, live events and other opportunities.