Following a record-breaking summer for 20th Century Fox, Kieran Breen has been promoted to President of International Marketing, the company’s Worldwide Marketing and Distribution heads Paul Hanneman and Tomas Jegeus announced today. Breen has served as Fox International’s EVP, International Marketing since 2006 and has been with the studio since 2000. He started his run with Fox as its UK Marketing Director in the UK and Ireland. In his newly upped post he’ll report to Hanneman and Jegeus heading strategy, research, media, digital, publicity, creative and promotions for Fox titles outside the U.S.
“Kieran has long been an invaluable member of our senior team at Fox International, but over the past year, during our restructuring of the global marketing group, we’ve come to rely even more on his insights and leadership,” said Hanneman and Jegeus. “We’re pleased to recognize Kieran’s formidable achievements with this well-deserved promotion.”
The move comes after Fox crossed $3.2 billion worldwide this fall thanks to summer hits The Other Woman, X-Men: Days Of Future Past, The Fault In Our Stars, and Dawn of the Planet of the Apes. Fox International eclipsed $2 billion in July for the sixth year in a row. Next up for Fox is Ridley Scott’s Exodus: Gods and Kings and the threequel Night at the Museum: Secret of the Tomb.
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