WE tv has promoted Lauren Gellert to the newly created position of EVP Development & Programming, up from SVP Original Production and Development. She is based in the network’s NYC headquarters and reports to WE tv President Marc Juris.

WE-TV-logo-2014Gellert serves as the executive in charge of production and development for WE tv’s slate of unscripted originals, including Kendra On Top, Braxton Family Values, Tamar & Vince, David Tutera’s Celebrations, the Marriage Boot Camp franchise and 2015’s Sex Box, among others.

Before joining WE tv, Gellert served as VP Production and Development at Ion Media Networks. Previously, she was the SVP at RDF/Zodiak USA, where she was responsible for all show development and production in the company’s New York office, including the shows Lizard Lick Towing and  All Worked Up, for which she served as the executive producer. Prior to that, Gellert was the VP Program Development at TruTV, where she developed the shows Black Gold, Speeders, Most Daring and Rehab: Party At The Hard Rock. She’s also held development and production positions at Court TV and VH1.

“Lauren is a dynamic creative executive who understands the value of great storytelling; she understands what resonates with today’s hyper-connected viewers and delivers shows that break through the clutter,” said Juris. “She’s attracted new shows and talent that deliver on our network’s brand promise and significantly grown existing franchise series. She is a smart, savvy and extraordinarily talented programming executive who is respected by her colleagues, talent and the creative community.”