Four weeks into Season 5 of The Walking Dead, we learned last night what happened to Beth. We also learned that the blockbuster AMC series has once again scored over the usually unbeatable Sunday Night Football from NBC and the NFL. Among adults 18-49, the zombie apocalypse show got a 7.6 rating. That’s a very strong 24% better than the 6.1 that SNF’s Pittsburgh Steelers and Baltimore Ravens 43-23 game pulled in.
Now granted these are preliminary numbers for SNF, but looking at the way the NFL games have been adjusted upwards in past weeks, it would be very hard for SNF to take much of a bite out of WD this week. All of which means for the second time this season the AMC show has schooled SNF, NBC and the NFL demowise. The previous WD win this year was the record breaking S5 October 12 debut. That night the show based on the Robert Kirkman c0-created comics got an 8.7 among the demo. SNF had a preliminary rating of 6.0 that night. Tha Philadelphia Eagles 27-0 win over the New York Giants went up to a 6.6 in the final numbers. To add another number: in the 9PM hour of the WD last night, SNF had a 6.3 rating.
Season 4 of The Walking Dead not only proved the most successful nonsports show on TV among the 18-49s last year but actually beat the NFL twice and the Winter Olympics three weeks in a row.
Total viewershipwise, football sacked the zombies last night. SNF had 17.02 million watching its 8:15 to 11: 30 PM ET game compared to The Walking Dead’s 14.518 million watching in the 9 PM slot.
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